White House // Producing premium Covid communication

White House is a premium office building in the Váci Corridor in Budapest, that is an uplifting green piece of architecture including an entirely re¬furbished turn-of-the-century standalone loft. With the arrival of Covid, the landlord of the property was looking to react quickly, so we needed to get communication designed, and launched in a short timeframe.

Advertising worked with Warburg-HIH Invest to build up an internal Covid communication package for White House.

To reflect the uncertainty of the environment, we worked out a flexible tenant communication concept to highlight safety and hygienic measures in the property. During the planning process, we considered the existing brand elements and messaging system.

Our team created a comprehensive communication package for in-house platforms. We called it ‘Space=Safe’, the idea was based on prevention. Besides the communication, Advertising established hygienic points in White House, and we also covered all in-house platforms to inform tenants.